Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques.
In pay-per-click or search advertising, the advertiser pays only when someone clicks on their ad. The ads appear on search engine results pages.
Online advertising covers advertising in all areas of the Internet ads in emails, ads on social networks and mobile devices, and display ads on normal websites.
Affiliate marketing is a system of reward whereby referrers are given a finders fee for every referral they give.
Video marketing involves creating video content. This can either be outright video advertising, or can be valuable, useful, content marketing.
Social media, also known as consumer-generated media, is media (in the form of text, visuals and audio) created to be shared. It has changed the face of marketing by allowing collaboration and connection in a way that no other channel has been able to offer.
Email marketing is a form of direct marketing that delivers commercial and content based messages to an audience. It is extremely cost effective, highly targeted, customisable on a mass scale and completely measurable all of which make it one of the most powerful digital marketing tactics.