Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques.
In pay-per-click or search advertising, the advertiser pays only when someone clicks on their ad. The ads appear on search engine results pages.
Online advertising covers advertising in all areas of the Internet ads in emails, ads on social networks and mobile devices, and display ads on normal websites.
Affiliate marketing is a system of reward whereby referrers are given a finders fee for every referral they give.
Video marketing involves creating video content. This can either be outright video advertising, or can be valuable, useful, content marketing.
Social media, also known as consumer-generated media, is media (in the form of text, visuals and audio) created to be shared. It has changed the face of marketing by allowing collaboration and connection in a way that no other channel has been able to offer.
Email marketing is a form of direct marketing that delivers commercial and content based messages to an audience. It is extremely cost effective, highly targeted, customisable on a mass scale and completely measurable all of which make it one of the most powerful digital marketing tactics.
The social network is distributed across various computer networks. The social networks are inherently computer networks, linking people, organisation, and knowledge. Social networking services vary in format and the number of features. They can incorporate a range of new information and communication tools, operating on desktops and on laptops, on mobile devices such as tablet computers and smartphones. They may feature digital photo/video/sharing and "web logging" diary entries online (blogging).Online community services are sometimes considered social-network services by programmers and users, though in a broader sense, a social-network service usually provides an individual centred service whereas online community services are group centred. Defined as "websites that facilitate the building of a network of contacts in order to exchange various types of content online," social networking sites provide a space for interaction to continue beyond in person interactions. These computer mediated interactions link members of various networks and may help to both maintain and develop new social ties
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